Invalid quantity. Please enter a quantity of 1 or more.
The quantity you chose exceeds the quantity available.
Please enter your name.
Please enter an email address.
Please enter a valid email address.
Please enter your message or comments.
Please enter the code as shown on the image.
Please select the date you would like to attend.
Please enter an email address.
Please enter a valid email address in the To: field.
Please enter a subject for your message.
Please enter a message.
You can only send this invitations to 10 email addresses at a time.
$$$$ is not a properly formatted color. Please use the format #RRGGBB for all colors.
Please limit your message to $$$$ characters. There are currently ££££.
$$$$ is not a valid email address.
Please enter a promotional code.
N/A
Sold Out
You have exceeded the time limit and your reservation has been released.
The purpose of this time limit is to ensure that registration is available to as many people as possible. We apologize for the inconvenience.
This is option is not available anymore. Please choose a different option.
Please read and accept the waiver.
All fields marked with * are required.
Please double check your email address. The email address format does not appear valid.
$$$$ requires a number between ££££ and §§§§
US Zipcodes need to be 5 digits.
Please double check your website URL.
All fields marked with * are required.
Your credit card expiration date is in the past.
Your credit card CSC needs to be 4 digits.
Please confirm your order:
$$$$
You have selected to Pay by Check.
Click OK to confirm your order.
Please confirm your order:
$$$$
You have selected to Pay at the Door.
Click OK to confirm your order.
Please confirm your order:
$$$$
You have selected to Pay upon Receiving an Invoice.
Click OK to confirm your order.
Your credit card CSC needs to be 3 digits.
Your billing zip code needs to be 5 digits.
There was a problem saving your address.
There was a problem saving your credit card info.
There was a problem saving your personal information.
Please select the date you would like to attend.
McAfee Secure sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Copying Prohibited by Law - McAfee Secure is a Trademark of McAfee, Inc.
Unknown card type.
No card number provided.
Credit card number is in invalid format.
Wrong card type or credit card number is invalid.
Credit card number has an inappropriate number of digits.
Please enter numbers here.
Please enter an integer value.
Numbers must be less or equal to $$$$
All the required fields have not been filled out. Click OK to proceed without all the required information, or click Cancel to finish entering the missing data.
Sorry, invalid event registration form.
Sorry, invalid event or database error.
Sorry, quantity must be a positive integer.
Sorry, you did not select a valid ticket.
Sorry, invalid event organizer email address.
Your order was canceled.
Thank You. Your order has been successfully completed. Your name and email address have been added to the list of event attendees.
Sorry, that option is sold out.
Sorry, that option is no longer available.
Sorry, there are only tickets of that type still available.
Sorry, you entered an invalid quantity. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, you did not select any tickets to purchase. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, there are no tickets left for this event.
The tickets, ticket quantity or date and time you've requested are no longer available, due to previous sales. Please choose a different date, time or number of tickets and place your order again.
Sorry, one or more of the tickets you requested are no longer available for purchase.
Sorry, you need to select the date you want to attend.
Sorry, the promotional code you entered is not valid yet.
Sorry, the promotional code you entered has expired.
Sorry, the promotional code you entered is not valid.
Your session has expired. Try ordering again.
Sorry, your requested ticket quantity exceeds the number provided by your promotional code.
Sorry, the tickets you are trying to order are not currently available.
Sorry, the payment type chosen is invalid for this event.
Sorry, there is only 1 ticket left for this event.
Sorry, there are only tickets left for this event.
We're sorry, this invitation is invalid.
We're sorry, this invitation has already been used.
We're sorry, you already have an order being processed for this event. Please wait a few minutes and try again.
We're sorry, there is a problem with your invitation. Please try again.
Invalid quantity of tickets selected.
Invalid donation amount.
Sorry, the payment type chosen is invalid for this event.
Sorry, your billing address was not saved properly, please try again.
Sorry, we experienced an internal error, please try again.
The captcha you entered is invalid. Please try again.
Invalid credit card selected. You have been logged out.
Sorry, your team selection was not valid.
Sorry, the payment type chosen is invalid for this event.
Sorry, your billing address was not saved properly, please try again.
Sorry, we experienced an internal error, please try again.
State
Zip Code
Province
Postal Code
County
State/Territory
State/Province
This event has ended!
View current events hosted by SMPS Maryland
Event Details
Successfully navigating your firm through a rebrand can be a career high point. It’s also a monumental challenge. What role should in-house marketers play in the process? How do you boost your credibility and the perceived value you bring to the firm? What does rebranding really mean and where do you start? Should you keep the process in house and when is it better to hire a professional? The presentation will answer these and many other questions and share best practices from both the branding firm and the in-house marketer's perspective.
8:30 – 9:00 Registration and Networking
9:00 – 10:30 Program and Q&A
Speakers
Ida Cheinman, Principal and Creative Director, Substance151, Benefit LLC
Ida Cheinman has over 15 years of design and management experience with a primary focus on brand strategy and design across print and interactive media. Having spearheaded numerous rebranding projects for large organizations and fledgling brands alike, her work has earned multiple design awards and industry recognition and appears consistently in national and international design publications. She currently serves as Co-Chair of Programs for SMPS Maryland.
Rachel Yoka, CPSM, LEED AP
Vice President of Strategic Business Planning and Sustainability
Timothy Haahs & Associates, Inc.
Rachel Yoka is responsible for corporate marketing efforts for the firm nationally and internationally, as well as support for the firm's business development efforts in the education, healthcare, government, transit, economic development, and corporate sectors. She led the firm through a rebranding, identity, and advertising campaign designed to raise Tim Haahs' profile as a leader in parking, planning, and design. Rachel currently serves as the President of the SMPS Philadelphia Chapter and is an active member of the Think Tank committee. Rachel is a Certified Professional Services Marketer, and her past experience includes marketing for general contracting and multi-disciplined engineering firms, as well as international marketing to USAID, the Asian Development Bank, and the World Bank.
This program is approved for 1.5 AIA LU/CEU hours.
Attendee List
Sort by: Date | First Name | Last Name
When & Where
RTKL
901 South Bond Street
Baltimore,
MD 21231
Wednesday, March 7, 2012 from 8:30 AM to 10:30 AM (ET)
Add to my calendar
